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/social-media
Social Media

Finding it difficult to deploy Social Media for your business?

It's not easy to develop a social media strategy that works. And it's even more difficult to find the time or the in-house talent to effectively work that strategy.

Companies that do find a winning social media solution are gaining ground (clients, loyalty, excitement) over those who don't (diminishing market share, cancellations, reduced sales volumes). Don't get left farther behind! Let Social Power develop a winning strategy for your business.

You get:

  • Customized strategy
  • Social media spaces setup (Facebook, YouTube, etc.)
  • Customized Fanpage with "Likes" strategy
  • Training
  • Personalized representation (yes, we can represent you in Social Media spaces until you're ready to take over)

 

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/search-optimization
Search Optimization

Search optimization has evolved beyond keywords and website optimization. Today’s successful approach embraces your entire internet footprint.

How well are you ranking?

Internet searching continues to grow. Regardless of your industry, you can benefit from Search Optimization. But it doesn't happen by itself, and the mass marketed SEO guys can actually do more damage than good.

You need "White Hat" (plays by the rules) expertise for long lasting results. And the team at Social Power are among the nation's best.

The Social Power solution doesn't stop with your website! You get a strategy that incorporates your website, local search (Google Places), and social media spaces too. This creates an entire Internet footprint wide approach.

Social Power Search Optimization Services

Keyword Research: Provide real time intelligence for a desired and effective strategy.

Search Optimization for websites: A complex science attemped by many but only accomplished by experienced webmasters. Social Power offers three levels of search optimization for websites:
    1. Fundamental: A must for websites that need their presence to be found efficiently
        on Google, Bing & Yahoo.
    2. Advanced: A more complex and higher level of optimization for use in competitive markets or keyword groups.
    3. Search Engine Warfare: When the competition is intense and mission success is most critical for your business

Local Search Optimization, Google Places: If your customers come to a physical place of business, than you need Social Power’s Local Search Optimization service even if you have already claimed your business.

Off-site Optimization, Your Internet Footprint: Roughly half of your search optimization potential is determined by the quality and scope of your presence throughout the Internet. Social Power helps to create an ever expanding Internet footprint for your business to reach customers.

Internet Marketing: Pay per click • Search engine marketing • Social media marketing

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/reputation-identity-management
Reputation / Identity Management

Complete & Detailed Coverage

Twitter
Through Social Power's Internet Identity tool you can monitor Twitter, perform competitive analysis, discover new leads, and optimize marketing campaigns.		   Facebook Fanpages
Discover new fan pages that mention your brand, topic, or product. Social Power's Facebook intelligence will allow you to increase your spend on Facebook and increase your ROI.
   
The Realtime Web
Tired of those other tools that just cough up blogs that mention your keywords? So were we. Social Power's carefully designed realtime web system will allow you to discover blogs and websites that are actively shaping conversations about your company, brand name or campaign.		   Viral Video
Viral video can have a big impact on your brand. Social Power's viral video offering spans 200 video sites worldwide allowing you to discover passionate video audiences that care about your campaign.

 

Killer Analytics

Statistics
Social Power goes beyond mere monitoring by delivering detailed analytics that help you optimize your discovery of new audiences and engagement.		   Influence Analytics
Imagine being able to identify the handful of people that are the de-factor conversation shapers for your campaign. With Social Power you can! Social Power's influencer analytics allows organizations to discover which users truly shape the conversations for your campaign.
   
Sentiment Analysis
Social Power goes beyond rudimentary keyword and phrase matching for sentiment analysis. Our state of the art sentiment analysis cluster uses the most advanced technology to identify the mood of each and every mention. Every feeling...every opinion...measured.		   Viral Analysis
Viral video can have a big impact on your brand. Social Power's viral video offering spans 200 video sites worldwide allowing you to discover passionate video audiences that care about your campaign.

 

Human Intent

Easily Identify Sales Leads
Social Power's intelligent analytics platform can detect customers looking to purchase products or services that relate to your profile. Using Social Power's Human Intent Data you can easily engage customers and increase brand awareness on social media networks.		   Geo Location
Social Power offers the capability to restrict your profiles by any location in the world. A great way to power regional marketing and monitoring campaigns!

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/web-development
Web Development

 

Your website is THE most authoritative document about your business or organization. Social Power will make your website useful and productive.

 

Social Power develops Drupal and Wordpress websites to offer the platform which best fits your unique needs. Along with an effective social media strategy your website plays a crucial role in your success.

WordPress started as just a blogging system, but has evolved to be the worlds most popular content management system supported and developed by hundreds of developers. Functionality is extended through thousands of plugins, widgets, and themes. WordPress is limited only by the imagination.

• 61+ million websites worldwide, large experienced labor pool
• 66% english, supports multiple languages
• used by a variety of industry leaders


 

Drupal is the world's most powerful content management system. It is used to build everything from personal blogs to enterprise applications. Thousands of add-on modules and designs extend the functionality of Drupal. A wide variety and diverse group of businesses and civic organizations benefit from Drupal. For example:

U.S. Whitehouse
www.whitehouse.gov
New York Observer
www.observer.com
Warner Brothers Records
www.warnerbrosrecords.com
Amherst College
www.amherst.edu
Yahoo Research
research.yahoo.com

Drupal has an amazing community of contributors. Currently there are over 670,000 people in 228 countries that speak 181 languages contributing to the open source power of Drupal.

Featured Content

Social MediaRegardless of how you define social media, one thing’s for certain, it will continue to evolve and become more integrated into both our business and personal lives.

More information...

Web DevelopmentYour company's most authoritative and important document - it must be great.

More information...

Search OptimizationSearch Optimization throughout your entire Internet footprint incorporating web, local and social.

More information...

Reputation / Identity ManagementTracking public actions and opinions, predictive modeling and data mining of social media.

More information...

7 Nov. 2011 Posted by John Watson in Social Networks

Is Google+ what I need for my brand?

Social Media Marketing (SMM) is all the rage right now... I truly believe that we are at the infancy of this marketing boom... With that said, there are going to be growing pains, lack of understanding and resources, and even some mistakes. One of the largest mistakes that is happening every day in SMM is the inability to communicate a specific message to a specific group of people--one's ability to say, "Article A is great for only group 1 and Article B is great for only group 2".

John Watson's picture

John Watson is the CEO/Founder of Social Power, Inc. Since 1996, he has focused on intensive social media marketing strategies designed to create outstanding long-term results. Utilizing his vast knowledge of Web 2.0, guerrilla marketing and reputation management, he works with senior executives to develop a unified and effective social media presence.

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
24 May. 2011 Posted by Don Powell in Social Networks

Should I use social media for customer service?

Don Powell's picture

Don Powell is the COO/Founder of Social Power. A 17 year veteran in Search Optimization and Internet architecture, Don brings his unique expertise and knowledge to a vast array of businesses. By utilizing his talents in Internet marketing, SEM, PPC & local search optimization, he helps companies maintain consistently top-rated search results. Don uses his immense creativity to bring winning SEO strategies to each of his clients.

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
21 Apr. 2011 Posted by Don Powell

Social Media Becoming Revolutionary

The power and impact of social media is often understated and misunderstood. Of the many forms of its impact is rapid social change. Consider the recent events of the middle east:

Don Powell's picture

Don Powell is the COO/Founder of Social Power. A 17 year veteran in Search Optimization and Internet architecture, Don brings his unique expertise and knowledge to a vast array of businesses. By utilizing his talents in Internet marketing, SEM, PPC & local search optimization, he helps companies maintain consistently top-rated search results. Don uses his immense creativity to bring winning SEO strategies to each of his clients.

  • Facebook
  • Twitter
  • LinkedIn
  • Google+

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